Dorothy Lane Market unveiled their new Whoopie Pies this month, available at all DLM locations.
Credit: Natalie Kratz
Credit: Natalie Kratz
Rex appointed Greg Tyzzer, the bakery’s assistant manager and now referred to as the “Whoopie Pie Scientist,” to begin experimenting with different recipes.
“Interestingly enough, I had never had a whoopie pie, so I kind of went into it blind,” Tyzzer said. “So, I just started doing research on what was the traditional New England whoopie pie like because, you know, you take the same recipe and you go to different regions of the country, it’s going to be different.”
After several rounds of testing and eating many of his “first” whoopie pies, Tyzzer finished with a base of two, semi-sweet chocolate cake that’s dense and almost the texture of a cookie.
The filling is a soft marshmallow buttercream, so the cake outside has a little “crust” to it for support.
“It’s been very exciting,” Tyzzer said. “As far as the customer response goes, they really embraced it.”
In less than a week, DLM has sold 2,000 pies at their bakery. Tyzzer assured they will be re-stocked each week.
“We had one customer that was very concerned because we were just going to promote this for the month of May,” Rex said. “He got into his car and ate it (whoopie pie) in his car. (He) sent an email after asking if they was any chance we would carry year-round.”
In response to the customers’ approval, Rex said it’s looking like the bakery will make the pies a permanent item.
The Link LonkMay 10, 2021 at 07:01PM
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Customers raving over Dorothy Lane bakery’s made in-house whoopie pies - Dayton Daily News
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