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Monday, February 1, 2021

Barilla's Playlists Will Help You Cook Perfect Pasta - Mashed

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Spotify and Barilla put some real thought into the pasta playlists, serving up a little something for everyone's musical taste buds. Marketing Dive notes that there are a total of eight different playlists that are dedicated to various types of pasta and their cooking times. Whether you are a fan of pop, hip-hop, indie, or classic music, there is a music playlist for you and your spaghetti, linguine, fusilli, and penne rigate. Check out "Mixtape Spaghetti" or rock out to "Boom Bap Fusilli." Feeling a little capricious? Cook some linguine and queue up "Moody Day Linguine."  And, if you are making some Pasta Puttanesca and need to cook up some penne rigate, they have you covered with "Best Song Penne." 

We are pretty excited to fire up the stove and our Spotify to put this new Barilla kitchen resource to the test. Honestly, it's an ingenious yet practical way to encourage music and pasta lovers to join the Spotify universe. This is not the music platform's first food rodeo. Spotify has also done campaigns with Campbell Soup's brand Late July and KFC.

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February 02, 2021 at 09:48AM
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Barilla's Playlists Will Help You Cook Perfect Pasta - Mashed

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