Alongside Publicis Italy, Barilla inked a collaboration with Spotify and launched "Playlist Timer," a curated music series where different playlists correspond to the cooking times of different pasta shapes.
The work corresponds to Barilla's view that cooking is a form of art and entertainment (what else have we got to do in Covid times, anyway?). The chosen music corresponds to Italy's four most popular genres: pop, hip-hop, indie and nostalgic music.
There are eight playlists total, and their titles peppily plug both pasta type and music style. Each one also comes sporting an album cover designed by a different internationally recognized Italian artist.
Mixtape Spaghetti, a chill hip-hop playlist, is nine minutes long, and features cover art by Van Orton.
The Link LonkJanuary 20, 2021 at 09:27PM
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Barilla's New Spotify Playlists Are Also Timers for Cooking Pasta - Muse by Clio
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Pasta
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