As it turns out, Sinegal was right on the money, so to speak, and Costco sells 100 million dogs a year (via The Daily Meal). "What we figured out we could do is build our own hot dog-manufacturing plant in Los Angeles and make our own Kirkland Signature hot dogs. Now we are doing so much hot dog business that we've opened up another plant in Chicago," Jelinek says. "By having the discipline to say, 'You are not going to be able to raise your price. You have to figure it out,' we took it over and started manufacturing our hot dogs. We keep it at $1.50 and make enough money to get a fair return." Aside from giving up Hebrew National sausages, Costco switched from Coca-Cola to Pepsi products to keep prices low.
Hotdogs aren't the only item for which prices haven't moved much since they were introduced. Don't forget the rotisserie chickens, which have been priced to sell for $4.99 since they were introduced in 2009 (via CNN).
The Link LonkSeptember 24, 2020 at 06:03PM
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Costco co-founder has harsh words about hot dog price - Mashed
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